Clever Fish

Yelena Divis is an in Vienna based fashion designer. She is famous for her combination of undying classic collections and experimental evening dresses, with a flag-store on Alserbachstrasse, in the 9th district of Vienna.

With the opening of the brand store there came a need to re-design the brand from scratch, and focusing on a classical yet progressive nature of the designer. Our goal was to give a visual touch of exclusivity to the brand and help its positioning within the higher middle price clothing.