IR Wear

category

Corporate Identity, Graphic Design, Web Design, E-commerce

Year

2013

client

Irina Movmyga, New York

about

IR wear is an innovative brand of clay jewellery that gets inspired by architecture, antique lace, moorish stone carvings and by Medieval/Renaissance collections.

Our goal was to create a simple yet standing out signature logo for a very unique brand, which has a certain look of luxury which is depicted through the clay type of jewellery. An online catalogue was created as well, that presents the uniqueness of the items and in the same time shows the big variety of pieces, which are all created by hand. Over 120 distinctive items were positioned in a very “light” and minimalistic way; not to overload the average user and to make the page more inviting to look through.